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MEDIA COVERAGE

MISTER CARTOON X PEPSI | SUPERBOWL LOWRIDER BUILD

Instagram Facebook Youtube Pinterest Mister Cartoon is back at it, and time around he’s teamed up with Pepsi to do more than just a commercial By LRS Staff Do you know what drives big brands? Aside from great products, it’s excellent marketing. It’s about being in touch with your target market and aligning your brand […]

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BORN X RAISED | MISTER CARTOON COLLABO: CINCO DE MAYO RELEASE

Youtube Instagram Facebook-f Born x Raised & Mister Cartoon Cinco de Mayo Collaboration Tee Stop reading this and head over their site now if you want a chance to get anything. As of this writing (only 30 min after the release, they are already sold out of the rolling trays, lighters, and keychains!) But what […]

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Dead Presidents 58: The Unveiling of Albert De Alba Sr’s Latest Masterpiece

By Jay Villa

Not one to shy away from modding a classic car, the De Alba’s are not only one of the most recognized names in lowriding but a family synonymous with lowriding excellence. As trailblazing innovators, this now third-generation family

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The Art of Lowriding

Optima Batteries recognizes the lowrider community’s value and creates a short documentary highlighting the beauty and passion behind the culture.