To add to the equation, Lowrider Magazine’s former editor, Joe Ray (who has since parted ways with Lowrider Magazine), has introduced Original Lowriders, spearheading its first show that will be held strategically on Cinco De Mayo. 

But what does this mean? It means the lowrider market is stronger than ever. With all these competing brands, it’s a sign that the market is strong and growing, and it’s good for the community. The bottom line is competition drives improvement and ups the scale for everyone across the board, and this is precisely what the community needs. When Lowrider Magazine was the dominant and sole force in the show circuit, many complained about their lackluster shows and poor roll-ins, but they’ve since stepped it up. Why? It’s because of the competition, and this is precisely what our lifestyle needs – and deserves, besides there’s enough room for everyone to eat. The constant evolution of this culture should be at the forefront of any brand, show, or photographer who is blessed to capture the beauty of lowriding.  

Check our some of the footage from their past events below and we’ll see ya at all three of their incredible shows!