Spearheaded by highly acclaimed tattoo artist Tattoo Louie, who was born and raised in Azusa, Cruising Back to Route 66is more than just a car show—it’s a powerful celebration of culture, artistry, and community pride. Tattoo Louie has been instrumental in spotlighting the lowrider lifestyle in a positive, respectful light, showcasing the depth, tradition, and dedication that define this community. With strong support from the city of Azusa, this annual event transforms Downtown Azusa into an eight-block showcase, branching out from the city’s core in every direction.

Each car on display is more than just a vehicle—it’s a masterpiece, a fusion of engineering and art, crafted by individuals who treat their rides as extensions of their identity and legacy. Cruising Back to Route 66 captures the true spirit of lowriding—a lifestyle often passed down through generations, rich with tradition, unity, and self-expression. What started as a modest gathering has grown into an iconic event that draws crowds from all over, earning a place on every lowrider and classic car enthusiast’s bucket list.