1998: Luis working on Paul Pierce's 1961 Impala Rag at his home.

From the Archives: House of Pain Customs

photos submitted by Luis Lemus

House of Pain Customs in Baldwin Park, CA, has a long history of creating exemplary lowriders. As a long-time Lifestyle Car Club member, owner Luis Lemus has a few notches under his belt. Some of his own prized possessions include his ’64 Impala known as Sinful Sin (also featured in Lowrider magazine here) and his latest release, House of the Holy – a yellow ’64 Impala which took 1st place at the Grand National Roadster Show for Hardtop Lowrider. But long before the accolades, Luis, the self-taught mechanic, always had a passion for lowriders, and it all started at home – literally.

How did the name “House of Pain” come to be? 

Like many entrepreneurs, Luis started his business at home. Working on one car at a time, his business grew, and, along with it, his headaches. With no lift, and a limited amount of tools, Luis was passionate about his business but knew that working from home was a pain. At that point, he promised himself that he’d one day own a shop and call it “House of Pain Customs” – a name that would pay homage to his early days working from home and a reminder that he’s come a long way.

Since opening his shop, Mr. Lemus has been a regular contributor to Lowrider magazine tech articles and has played a pivotal role in creating other legendary lowriders, including Joe Ray’s Helldorado.

From the Archives:
This section shares historical photos of lowriding. If you have old photos with a story to tell, please email us so together we can document and share the stories that need to be told.  

Engine shot of Paul Pierce's Impala Lowrider.